The fancy serif fonts throughout the book might seem a bit unconventional( because they are). But somehow, they fit right in with the bold images and the black, red, and white color scheme. When you think of America, you probably picture wild west typefaces and in-your-face visuals, right? Yeah, I thought, "Let’s not do that." Instead, I went the complete opposite direction, because why not? Of course, I couldn’t resist throwing in a little humor for good measure.