FICTIONAL BRANDINGS
FICTIONAL BRANDINGS
When I’m bored and probably should be doing something productive, I like to challenge myself with fictional brandings from Instagram accounts like @designerbriefs and @modernbriefings. Because why relax when I can design visuals for companies that don’t even exist? It’s a fun way to experiment, try new styles, and momentarily pretend I’m the creative director of a billion-dollar brand (if only in my head).
Client
Fictional Branding
Year
2025
Category
Branding
Design
Design
I designed the packaging and brand identity for OneZero, a completely fictional protein sparkling water brand (plain old water just isn’t ambitious enough anymore). The design revolves around a serif numeral series of "1" and "0," paired with a clean, modern font. Even the logo sticks with the same serif style. Throw in some flashy colors, and you’ve got a sporty, premium, and modern brand that looks like it fuels gym rats.
I designed the packaging and brand identity for OneZero, a completely fictional protein sparkling water brand (plain old water just isn’t ambitious enough anymore). The design revolves around a serif numeral series of "1" and "0," paired with a clean, modern font. Even the logo sticks with the same serif style. Throw in some flashy colors, and you’ve got a sporty, premium, and modern brand that looks like it fuels gym rats.
Design
I designed the packaging and brand identity for OneZero, a completely fictional protein sparkling water brand (plain old water just isn’t ambitious enough anymore). The design revolves around a serif numeral series of "1" and "0," paired with a clean, modern font. Even the logo sticks with the same serif style. Throw in some flashy colors, and you’ve got a sporty, premium, and modern brand that looks like it fuels gym rats.
Concept
Concept
Creating a brand that’s modern, premium, and sporty usually means making some compromises, picking a lane and letting a few things go. But I decided to ignore that logic entirely. I combined a serif font for that premium feel, flashy colors to scream sporty energy, and a modern, simple typeface to keep it all grounded. Because who says you can’t have it all?
Creating a brand that’s modern, premium, and sporty usually means making some compromises, picking a lane and letting a few things go. But I decided to ignore that logic entirely. I combined a serif font for that premium feel, flashy colors to scream sporty energy, and a modern, simple typeface to keep it all grounded. Because who says you can’t have it all?
Concept
Creating a brand that’s modern, premium, and sporty usually means making some compromises, picking a lane and letting a few things go. But I decided to ignore that logic entirely. I combined a serif font for that premium feel, flashy colors to scream sporty energy, and a modern, simple typeface to keep it all grounded. Because who says you can’t have it all?
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©2025 ZORANVISUALS
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©2025 ZORANVISUALS
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©2025 ZORANVISUALS
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©2025 ZORANVISUALS
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